Plymouth Albion is delighted to welcome SMARTA back into our commercial family for the 2025/26 season, strengthening a partnership built on loyalty, ambition, and a shared passion for the city.
Founded in 2015 by South West entrepreneur Joedy Lawrence, SMARTA has grown into a trusted name in simplifying and managing business services — from energy and broadband to merchant services and tailored support packages.
With over two decades of personal connection to Albion, Joedy brings not only business expertise but genuine club passion to the partnership.
“I’ve been a loyal Albion supporter for over 20 years now and I’m looking forward to what’s to come as the club goes into its 150th year. I want to be a part of getting this club back to the good old days and watching us play Cornish Pirates on Boxing Day in front of 5,000.”
— Joedy Lawrence, Managing Director, SMARTA
SMARTA was built on a simple promise — make business easier. Their ethos centres around building long-term relationships, cutting out unnecessary jargon, and delivering clarity in an area where many businesses struggle for transparency.
Working Smarter With SMARTA
SMARTA’s service is designed to save time, reduce stress, and deliver value:
- They work harder for you by managing business services directly with suppliers, saving time and effort.
- They keep things simple, sourcing competitive rates and building packages that truly fit each business.
- They believe in straight talking, with clear communication and paperwork that avoids the usual jargon.
- They act as your diary, reminding clients when contracts end and securing the best possible deals year after year.
At the heart of SMARTA is a commitment to people — building a Smarta Community where businesses connect, support one another, and grow together.
This season, SMARTA will feature both through their ground board sponsorship and as the player sponsor of Ben Saunders, reinforcing their ongoing investment in Albion’s journey on and off the pitch.
“It’s fantastic to have SMARTA back with us this season. Joedy’s passion for the club is clear, and his commitment to helping Albion grow reflects exactly the kind of relationship we value. SMARTA’s focus on people, clarity, and long-term relationships mirrors the direction we’re taking at Brickfields. We’re proud to have them with us again.”
— James Greenacre, Commercial Director, Plymouth Albion
As Albion continues to build momentum both on and off the field, partners like SMARTA play a key role in strengthening the club’s foundations and shaping the next chapter.
If your business would like to join our sponsor community this season, contact the commercial team at commercial@plymouthalbion.com to find out more.
